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Things You Must Include In Your Next E-Book or Report
By Aaron Leighton
Many
people are now using ebooks and reports to promote their business.
Sometimes those reports are aimed at turning the reader into
a subscriber; sometimes to turn the reader into a customer;
and sometimes to turn the reader into a purchaser of an affiliate
product.
But whatever the
reason you are writing an ebook or report, there are three
things you should include every time:
1. A resources section
Let's say your ebook is about dog-training, and aimed at convincing
the reader to join your membership site on dog training tips.
Well, as well as writing about your site, you could also include
other useful resources:
* Other sites that
they might find useful
* Other reports or ebooks that they might find useful
* Details of some of the best newsletters on dog training
* Links to Amazon for books or DVDs on dog training
And so on. And
of course, any of these could be your products, affiliate
products, or just normal links to normal sites.
If your ebook or
report is rebrandable, you might even want to include details
of the rebranding software that you're using, with your affiliate
link on it.
2. A "freebies" section
As well as reading the report or ebook, let the reader know
about other freebies they can get from you. These could be
in return for joining your mailing list (if they have not
already joined when they downloaded the report), or just a
way of saying "thanks" to new subscribers.
Again, these freebies
might include affiliate links or links to your own products.
They might also be viral tools you use to promote your site,
such as rebrandable ebooks.
Or maybe you have
a free "dog training hints" newsletter which offers
small snippets of information based on your membership site.
And you then use the newsletter to convert free subscribers
into paying customers.
3. A "work in progress" section
Do you have other sites that are perhaps not related to dog-training?
Share those as well, in case some of your readers are interested.
Do you have forthcoming
products that you want to promote (perhaps a dog-training
DVD set to complement your membership site)? Write a little
bit about those, and point readers to a lead-capture page
for that product.
Maybe you're interested
in surveying readers of the report - let them know about the
survey so that you can get some more feedback.
There you go, three things you can include in your report
or ebook to help further promote you, your business, and your
products.
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Aaron
Leighton is the co-founder of the Digital-Info-Products.com
and IMIntegrity.com websites along with several other
internet marketing related sites.
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